Proxima Vara, a variable font version of the enormously popular Proxima Nova type family, has just been released.
Designers love Proxima Nova for the simplicity of its letterforms, its wonderful rhythm, and its generous x-height that all combine to produce a highly legible, modern typeface — that also happens to be cheaper to deploy than many similar designs.
The variable version allows designers to tweak the weight from 100–900, the width from a condensed 50% to a wide 100%, and the slant from 0–12.5 degrees. In total, there are 5,000,000 styles available.
Because it’s a variable font, Proxima Vara delivers all of those styles in a single file that is only moderately larger than a single Proxima Nova style.
Proxima Nova has been a go-to font for designers for over a decade. Commonality had stripped away some of its shine, but the addition of a new variable edition promises to re-popularise its use.
Try out Proxima Vara on its microsite; it’s available to download from $99.