Whether you’re building a new brand from scratch or creating an exciting new product, color can have a huge impact on its overall message and effectiveness. Certain color combinations have the power to catch our attention, generate emotion and ultimately make a lasting statement.  In this guide, we’ll take a look at some great color […]

Colors and emotions are closely linked. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors. It all depends on how the psychological effects of color are being used. Every color creates different emotions and feelings. Colors can make us feel happy or sad, and they […]

There’s more to branding than what meets the eye. While strong visuals are key, it’s also possible to communicate a story in just a few seconds of sound. Audio logos are the sounds instantaneously associated with a brand. These series of notes trigger the memory of a brand, acting as an efficient mnemonic device, bridging […]