As we wrap up the final year of the decade, the font trends 2020 are already spelling out a bold, new era of type design. While some designers are embracing technology to innovate fonts, others are mining the past to resurrect and reframe trends for the modern world. This interplay between the past and future gives us plenty of contrast—and plenty of exciting trends to keep an eye out for!

One of the more challenging things about fonts is that they are always shifting on the stage of design between supporting players and leading roles. It’s imperative that designers stay abreast of how font usage is evolving and what trends are coming around the bend to keep fonts and their audience on the same page.

Here we’ve gathered the 9 most exciting typography trends of 2020 along with tips on how you can use them in your next design.

The 9 big font trends for 2020 are:
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1. Humanizing serifs
2. Round san serifs
3. Swiss style typography
4. Rustic fonts
5. Wide open minimalism
6. Classical influence
7. Pixel art fonts
8. Seventies and eighties fonts
9. Kinetic fonts

1. Humanizing serifs
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In our digital age, we often gravitate towards sans-serifs because they have always been considered more “modern.” But we’re seeing a marked uptick in brands using bold, high-contrast serifs in their logos and website copy, and we expect this to be a leading trend in 2020.

The reason? Serifs are great for storytelling. They feel nostalgic without being stodgy because they connect us to an earlier time before the world was so digital. All of these associations have a deeply humanizing effect for brands that use them.

2. Round sans serifs
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The trends for sans serifs in 2020 all point to clean and very round. This move toward highly friendly geometrics is popping up in logos for an increasing amount of visible brands like AirBnB, Google and Spotify. While there is a risk rounded sans serifs can read childish, these fonts instead project simplicity and straightforwardness.

The Cuppa logo is perfect example of branding that feels serious while leaning into a friendly and approachable vibe. These sans serifs are often paired with a bold and playful color palette and are perfect for a business that wants to generate a feeling of trust and positivity.

3. Swiss style typography
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Type designers across the world are attempting to redefine the storied International Typographic Style for the digital age. Swiss style, as it’s informally known, is the design movement that grew out of a handful of iconic designers working in Switzerland in the mid-century and is defined by readability, simplicity and objectivity.

Even though the style was perfected in print (on posters, book covers, pamphlets and other printed collateral), it has shown itself to be incredibly adaptive to our modern age. It’s adherence to grid-based designs with clear, unfussy sans-serif fonts, builds natural and immediate hierarchy and translates well to digital spaces.

Perhaps because we’re inundated with so much information every single day, designers still feel pulled to the Swiss style with its essential tenet that design is at its best when it’s invisible.

4. Rustic fonts
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Over the last few years, handwritten script fonts have exploded, with thousands of highly customized typefaces becoming available. While the popularity of hand-lettered scripts will likely never fade entirely, we’re beginning to see that level of customization in non-script typefaces.

These new bespoke typefaces often fall into the slab and serif families and are popping up in branding for breweries, farms, bakeries and other traditional industries. While the font in the Gold Country Renovations logo feels familiar, its extra-wide Tuscan serifs make it fresh and authentic, and its line weight feels perfectly tied into the custom illustration of the logo.

5. Wide-open minimalism
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Many type designers are experimenting with negative space and removing the eyes and crossbars of letterforms to create more expansive shapes. Despite the minimalist nature of this approach, it has the effect of strengthening the font and heightening the sense of importance of each letter by granting plenty of breathing room. The resulting font becomes both airy and bold.

by Nathan Riley via Dribble

When executed well, fonts like these can give the viewer a thrill of being able to solve the puzzle of the missing pieces of type. More broadly, these letterforms are design-forward, sleek and open—inviting the viewer into a feeling of limitless possibility.

6. Classical influence
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Particularly in logo design, there has been a marked return to more classical typefaces. These delicate and refined fonts employ small serifed slabs or light serifs to exude warmth and luxury. They feel incredibly fresh for their lack of showiness and integrate beautifully into illustrated logomarks.

In direct contrast to the popularity of heavy sans-serifs and bombastic serifs, this trend asks us to enjoy a moment of quiet repose. Often these fonts are in compositions that lean botanical and seem pulled directly from the beauty of the natural work.

7. Pixel art fonts
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Pixel art evolved from the 2D computer graphics of the 70s through the 90s, and now in 2020 pixel style fonts are again having their moment. While these fonts are fun and whimsical, they’re being used far outside of just video game inspired designs.

We’re seeing pixel art fonts pop up in logos for bars and food trucks as well as poster and packaging designs. And it’s easy to see why: for generations of people who enjoy video games, 8-bit design evokes joy and fun, freedom and possibility. Who doesn’t want more of that feeling in our day to day?

8. Seventies and eighties fonts
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It may have all started with the credits for Stranger Things: once the typeface ITC Benguiat was revived, the Pandora’s Box of late seventies and eighties type was opened. This retro trend goes further than the expected kitschy, neon characters that feel like they were pulled directly from Miami Vice. Instead, it dives deep into Souvenir Gothic, Grouch and the type of Herb Lubalin (who created iconic typefaces of the period) to generate truly evocative, throwback designs.

This also goes deeper than just the type—we’re seeing a slide back from the heavily spaced out letterforms of the past few years and a slow and steady embrace of the tight kerning that defined the decade’s style. This trend works particularly well on the younger crowd, who were born late enough in the eighties to see these fonts with entirely new eyes.

9. Kinetic fonts
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by Nathan Riley via Dribble

Kinetic typography is a fancy way of saying “moving type.” It combines old-fashioned typography with the power of video and animation in order to create really eye-catching, memorable designs. Unlike standard type, a designer working with kinetic type has to also take into account style, effects and timing in addition to normal considerations like alignment, weight, and hierarchy.

The “Everything is an Illusion” design by Animography appears for a second to be a standard type design by giving the viewer a brief second of rest before the text begins to warp and vanish. For typography nerds and novices alike, these kinetic type experiments are wildly exciting and surprising. Look for them on website landing pages and popping up more and more in app design in 2020.

Font trends for 2020 and beyond
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It’s clear that 2020 is going to be an exciting year for font trends. From amazing throwback sans-serifs pulled from the mid-century to kinetic animated fonts, from bare bones minimalism to ornate vintage styles, designers are figuring out how to use past trends to make fresh designs we can’t get enough of. As type design continues to push the boundaries, we can’t wait to see what the new decade has in store.

The digital marketing landscape is constantly changing. To help you stay ahead of the curve, below we outline the 10 best digital marketing trends 2020.

If you’re out-of-date with your digital marketing trends, you’re limiting your brand in both reach and repetition. You may be blissfully unaware of new marketing trends, but your target customers—and your competitors—are not. That’s why we curated the list of digital marketing trends below for you.

In 2020, we’ll see new marketing trends alongside some older, ongoing trends that are still effective:

• Chatbots—personal assistance without the personnel; 2020 tech breathes new “life” into chatbots, making them more convincing — and popular — than years past.
• Voice searches—as more people use digital assistants like Alexa or Siri, SEO leans further towards voice searches, with keywords based on how people talk, not type.
• Video marketing—with hosting videos becoming easier and easier, each year sees more successful and ambitious branded videos online (including vlogs, #9 below).

With those existing trends in mind, here are the new digital marketing trends 2020.

1. Shoppable posts (social commerce)
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For the longest time, businesses were wondering how to get their social media followers to visit their online stores. Now, they no longer need to.

Social commerce refers to buying products directly through social media posts or ads—you don’t need to leave the site or app. These shoppable social media posts aren’t exactly new per se, but since Instagram Checkout launched in 2019, they’re rapidly getting more and more attention.

And why not? Shoppable social media posts just make sense. At least 54% of people on social media use it to research product purchases. The goal is to create less steps for your shoppers, not more, so selling directly on social media decreases the chances of sales abandonment.

You don’t even need to be an ecommerce brand. As long as you sell products, even just a few pieces of branding merchandise, you can see greater returns by allowing transactions through social media.

If you have a Shopify store, it’s as easy as linking accounts (for Instagram) or installing a plugin (for Snapchat). Otherwise, you may have to create stores in the right places, like Facebook, to qualify. You should also check out Pinterest—one of the first channels to offer shoppable posts.

2. Direct messaging
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In a bid to get more personal with customers, brands are taking the conversation to DMs. As a means of streamlining customer service and assisting in sales, direct messaging is becoming one of the hottest digital marketing trends of 2020.

Through messaging apps like WhatsApp, Viber and Facebook Messenger, or through private messages on social media like Twitter or Instagram, brands are building stronger connections with their customers. These forums offer the convenience of text with the immediacy of a phone conversation, all in an environment the user is already familiar with from talking with friends.

Brands find DMing customers to be effective for forging relationships, whether addressing complaints, taking sales orders, or even just goofing around. The big stipulation here is the customer agreeing to it—a customer DMing you first is worlds apart from you DMing them first.

This technique works best when you encourage users to message you by providing your handle or username, and maybe incentivizing them with an exclusive deal or coupon code.

3. Micro-influencers
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Influencer marketing has been a digital marketing trend for a few years now. It’s been so successful, though, that big-time influencers are now calling the shots. It’s not enough to send them a free sample in hopes they’ll review it—there’s payment tables and pricing lists. Social media “influence” is now a commodity, and an expensive one at that.

Rather than competing with global enterprises for the top-tier influencers, small- and medium-sized businesses are opting instead to work with small- and medium-sized influencers.

Micro-influencer is a term that we’re seeing more and more lately. It refers to the medium-sized influencers with narrower niches—popular enough to be influential, still in touch with their followers and not overloaded with sponsorship offers.

In addition to being more affordable, micro-influencers also often have a better engagement rate than the more popular influencers. Think about it; because they have less followers, they can dedicate more personal time to each one. Moreover, it’s easier to specialize in a niche with micro-influencers, as they often represent niches themselves.

A study from Adweek revealed just how effective micro-influencers are. Categorized as accounts with around 30,000 followers, micro-influencers had 60% higher engagement while being 6.7x more cost-effective than influencers with more followers.

4. Polished & interactive emails
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Email still remains just as viable as ever—the ROI of email marketing as of February 2019 was 3,200%. However, other experts notice that the numbers are slowing or stagnating. Rather than abandoning this fruitful channel, digital marketers are reviving it with a new coat of paint.

Lately, we’re seeing a swift decline in plain-text emails and newsletters. In their place are gorgeous, pixel-perfect emails that look ripped from a web designer’s portfolio. Email marketing now and through 2020 utilizes emails that look and function like web pages—including clickable buttons and other interactions.

These highly polished designs do more than just impress, they improve conversions. Readers are more likely to click stylized buttons with accompanying images than they are plain-text links.

But nowadays even using webpage-based email templates isn’t enough; you have to go the extra mile with stunning visuals and UX-centric designs. Considering ROI mentioned above, it’s worth making sure your emails are as engaging and beautiful as possible.

5. Sentiment analysis
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Most of human communication is trying to figure out what the heck each other is thinking. And while hundreds of thousands of years of biological advancement haven’t aided us much in understanding each other, after just a few years of machine-learning technology and we’re already making progress.

Sentiment analysis, or social listening, is the practice of analyzing the reactions of users and customers to a product or service, typically on social media or other places online. Online reviews and posts aren’t always a black-and-white “I like/dislike this.” There’s a big gray area with varying degrees in between. Maybe a user likes the product on a whole but one particular feature gets in the way. Maybe the product is fine just not what what they were expecting.

Sentiment analysis usually involves data-collecting tools and algorithms to scour online responses to your brand and evaluate them. Again, this isn’t a new digital marketing trend, but new technology is making it more popular than ever before. Advances in natural language processing let computers understand the meanings behind what humans say online, including slang and emoji.

Sentiment analysis tools like Critical Mention, Repustate or Lexalytics reveal what people really think about your brand. You can then use that data to fine-tune not just your products, but also your strategies for sales, marketing, social media and content.

6. Alternative and niche social media channels
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Despite optimism over Facebook’s most recent earnings, the continual declines of both user growth and public opinion have shaken confidence in the platform’s dominance. Likewise, Twitter is seeing a similar plateau in growth, leading to a shift in power.

To be clear, both Twitter and Facebook will remain useful marketing tools throughout 2020 and beyond. But the exodus has already started.

Alternative social media channels are already seeing new interest and promising growth levels. If you can start developing your presence on these “secondary” sites now, it’s likely to pay off in a few years after they continue to rise.

In particular, Snapchat, Pinterest, Medium and Reddit are becoming new favorites for marketers lately. Facebook has been bleeding young users for years, and brands targeting the under-30 market are flocking to youth-centric outlets.

New and smaller social media platforms may not have the reach of the giants, but that’s not a bad thing. If you’re a niche brand, more specialized platforms are better at reaching your target users. Check out these Facebook alternatives, broken up by industry or interest, so you can find the social media platform that’s perfect for your niche.

7. Programmatic advertising
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Just like with sentiment analysis, don’t send a human to do a robot’s job. AI and machine-learning algorithms are designed to make your work easier, and that includes optimizing your online advertising campaigns.

Ad placement, media buying, performance tracking and customer targeting can all be handled by software. Not only do the results tend to be better, but “outsourcing” these tasks to a bot also frees up time in your schedule to handle more important tasks. It’s automation at its best.

Software like the Adobe Marketing Cloud or SmartyAds navigate the landscape of online advertising for you. Real-time bidding can be stressful and time-consuming, just like finding the right avenues to advertise on. Handing off these tasks to an automated system can be best for both you and your business.

8. Optimizing for featured snippets
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One of the reasons digital marketing trends change so rapidly is because the platforms they depend on change rapidly. Just look at Google, which updates its search algorithm thousands of times a year…

But as search engines evolve and become smarter, marketers need to adjust. More and more search queries have featured snippets, which enjoy a lot of real estate on the first page and get a lot more clicks than the other search results. That’s why it’s crucial to keep them in mind when creating digital marketing content and optimize each piece of content for featured snippets, using clear and well-structured content.

Google is trying to get better at delivering content to humans, so we need to take these changes into account and adjust our SEO techniques accordingly.

For marketers in 2020 it’s more important than ever before to create extremely high-quality content that covers topics throughly yet clearly and that is well-structured and easy to understand. We need to write for humans and for search engines alike, and make sure we don’t neglect one or the other.

9. Vlogging
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Branded vlogs: a curse or a vlessing?

With the ongoing success of YouTube, Instagram Stories and Snapchat, video blogs are more popular than ever. As opposed to other video types like explainer videos or short films, vlogs are more personal and direct. Vloggers speak directly to the viewer (PewDiePie style), creating a more personal and direct connection—obviously a great boon to marketers trying to forge stronger relationships with their customers.

More than just complaining about how the barista screwed up your order, vlogs can also be practical and strategic. You can live-stream special events that not everyone has access to, like a business conference or a musical concert. You can also post other homegrown content your customers would want to see anyway, such as celebrity interviews or behind-the-scenes looks.

As video marketing continues to rise, we’ll likely see more subcategories like vlogs emerge. Learning to differentiate your video content now will help for accommodating future trends… maybe we’ll list those next year for our 2021 digital marketing trends.

10. Talking to Gen Z on their own terms
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Last but not least, marketers in 2020 are welcoming the latest consumer group, Generation Z. Those born just after the turn of the century are now turning 18 and entering the workforce en masse. Some sources even claim Generation Z will make up 40% of all consumers in 2020.

Among other things, marketing to Gen Z means a sharp turn in how you stylize your content. The youngest market is also the quirkiest, with tastes that may seem weird if you’re used to marketing to Boomers or Generation X.

If Gen Z is one of your top markets, here’s a quick list of their general values to keep in mind:

• Authenticity—having grown up online in the era of misinformation, Gen Z are very sensitive to authenticity and can smell phonies a mile away—avoid overly promotional approaches and opt for transparency instead.
• Privacy—concerns about privacy rank highly among Gen Z, so respecting their data will earn you more than using it against them.
• Diversity—the most diverse generation yet appreciates that diversity reflected in the videos and images they see online.
• Sense of humor—Gen Z humor has been described as “absurdist” and other less-polite euphemisms, so if you personally don’t get it, hire someone who does.

Marketers note the similarities between Gen Z and Millennials, but as the Gen Z market matures over the next few years (in more ways than one), expect more divisive differences to emerge.

Ready for digital marketing in 2020?
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The upcoming 2020 digital marketing trends are, paradoxically, both more human and more mechanical. It seems the general pull of digital marketing goes in the direction of more personal relationships with more targeted niches, but the means of making those connections rely on automation and new technology. The heart of digital marketing remains the same—getting people what they want, when and where they want it—and 2020 technology is just opening new doors to get there.

It’s the dawn of a new decade, and new trends are already in the spotlight. The up-and-coming 2020 logo design trends are a mashup of old and new. We’ll see a ton of throwbacks to different eras: the chrome and neon 80s juxtaposed against inky, black-and-white images that feel right out of the 30s. Right next to them, we’ve got logos tailor-made for today with 3D gradients and complex animations.

The logo design trends for 2020 will continue to build on everything designers have been exploring in the last few years, while also taking design in directions that are totally new, totally fresh, totally right for an all-new decade. Let’s take a look at the top logo design trends that are already defining 2020!

Here are the top 8 logo design trends you’ll see in 2020:

1. 3D gradients
2. 80s throwback logo designs
3. Raw & imperfect logos
4. Logos that reveal their geometric composition
5. Vintage 1930s cartoon logos
6. Multi-layered & overlapping logos
7. Complex animations with elaborate details
8. Daring typography

1. 3D gradients

In 2020, you’ll see the popular gradient trend evolve and merge with the 3D trend—a perfect fit for our smartphone society.

Gradients are a great way to turn any group of colors into a dynamic spectrum of color that feels like it has life and energy. This year, designers will give rise to the newest evolution of gradients creating depth and 3D effects in logos. Especially tapered gradients—ones that come to a central point and actually emphasize the contrast between their colors—are poised to rock 2020 logo design trends.

I think the use of tapered gradients will be used a lot over the next few years. It allows to turn simple projects into more sophisticated designs.

– Designer artsigma

3D gradient logos can be tough in print, but they’re perfect for screens. That’s why they’re super popular with brands that don’t need to worry too much (or even at all) about how their logos look in print.

Gradients are all about playing with the colors, combining them to create surprising results, for a simple and very modern appearance.

Expect to see designers explore the full potential of gradients this year, using them to create captivating 3D effects, shadows and depth like we’ve never seen before.

2. 80s throwback logo designs

Enough time has finally passed for all things 80s to be cool again: video games, pop music, and the attitude that came with them. In 2020, expect to see a resurgence of 80s throwback logos with a lot of chrome, a lot of neon and a lot of pixels. Plus, we’ll get a lot of nods to the old-school tech that preceded the glowing pocket rectangles our eyes are glued to today.

There is a lot of demand for the aesthetics of the 1980s. The heritage of the 80s lives on because people are collecting and consuming vinyl, cassette tapes, video game consoles, vintage computers, arcade machines and pinball machines again.

Throwback logos are popular because they capitalize on consumers’ nostalgia. Old-school 80s tech is officially old enough to be retro, cool and most importantly, collectible. As people build up their cassette collections again and clear space in their living rooms for vintage arcade cabinets, logos are getting in on the fun, too.

Some logos reference nostalgic 80s items, like the Joystick logo below. Others play with this trend by incorporating 80s typography and design trends, like GV’s logo for LI Mowz.

3. Raw & imperfect logos

Right next to digitally designed gradient and 3D logos, we’ve got logos that are proudly hand-drawn. These logos celebrate the “wabi sabi” that comes with drawing and writing. They reject the sleek, perfect look made possible with design programs and take us back into sketchbooks where there’s asymmetry, uneven lines and shading techniques like cross-hatching and contour shading.

Just like other 2020 logo trends, raw, imperfect logos have been on the rise for a while. This year, they’re getting grittier and more sketch-like and stamp-like as brands continue to embrace the homegrown, organic look.

Is it surprising that in such a digital world people are looking to connect with something more organic and handmade? Designers are constantly pushing the boundaries and exploring infinite ways to achieve something that hasn’t been done before!

With all the digital perfection out there people are craving the raw imperfections of hand-drawn logos. Brands can use the hand-drawn look to show off their authenticity and give their logos the personality their customers want to see.

Henning Bo mimics this visually in the logo for Mutiny Recordings that looks like a rough sketch. Designer anastas uses a scribbly ballpoint pen design to give the sheep in La Pecorella Nera’s logo above a texture you just want to run your fingers across and feel the tiny indents in the paper.

4. Logos that reveal their geometric composition

One of the emerging logo design trends for 2020 is logos that purposely illustrate how they conform to geometric design principles. Concepts like sacred geometry and the golden ratio have helped us understand the world around us and replicate it in our designs for millennia. When a design works, it’s not always obvious why it works, and the answer could be that it’s built with these design rules in mind.

In 2020, designers aren’t asking us to trust that their designs fit these principles, they’re intentionally showing off their logos’ geometric compositions.

These logos let us peak behind the curtain of logo composition and show off their geometric building blocks. They demonstrate how designers rely on basic shapes and guiding lines to get them just right.

The use of circles and lines should always help in the design process.

Some designers use this sketch aesthetic just as a means of presenting their logos to their clients. Others even make them part of the finished logo design. But no matter how you choose to use this geometry trend, the result is sure to be visually satisfying.

5. Vintage 1930s cartoon logos

Like the 80s trends above, this is another nostalgic design trend, but with an entirely different style.

In 2020, the 1930’s cartoon look has the potential to rise up with its modern, clean, sleek, two-tone color palette. The vintage, handcrafted, hand-drawn, line-art style will be there, too.

In our fast-moving world where everything is being digitalized, people are looking for the familiar comforts of printed vintage cartoons to keep them grounded. And the simple, expressive and adorable style of the 1930s hits the spot, appealing to designers and brands alike.

In this modern world of plastic and economic and political instability, people enjoy experiencing a feeling of nostalgia.

Illustrative logos communicate much more effectively to customers.

In 2020, expect to see more vintage-inspired, custom-illustrated cartoon logos that connect with viewers on a deeper emotional level.

6. Multi-layered & overlapping logos

In 2020, logos are going deeper than they’ve gone before, through layer after colorful layer. With this trend, designers are pushing past flat and semi-flat design. Shapes and colors will still be simple, but with more layers to play with, designers are creating more complex logos that use highlights, shadows and overlapping colors to communicate even more about their brands.

Take a look at the Oshen logo by Arthean, for example. The logo consists of multiple small circles set off-center within a larger circle. Layering and shading turns these circles into a wave. The three-dimensional effect of overlapping elements and shadows creates a tactile experience, like you could almost reach out and feel the individual layers.

Layers don’t always have to have color. Designers also use shading and semi-transparent layers to create subtle effects.

Layers and overlapping elements will be drawing eyes deep into logo designs in 2020.

7. Complex animations with elaborate details

Animated logos are nothing new, but today’s designers are making them more complex, more interesting and overall, more useful for the brands that rely on them. Some of the ways we’re seeing this happen with 2020 logo design trends is the blending of 2D and 3D animation in logos and complex logos with multiple moving parts.

Traditionally, animated logos are simple and to the point, but with new technologies at their disposal designers are pushing the envelope, playing with details and making their animations more elaborate and artistic. These complex logo animations aim to take the viewer on a journey and tell a story.

The logo animation trend is already here, but I expect a real rush of logo animations in 2020. The integration of 2D and 3D could easily become mainstream in motion design.

With lots of details to look at, the viewer looks at these logos longer than they’d look at a more simple logo animation and can potentially find something new they like about it every time they see it again.

Designs containing animated elements will be huge next year. When you have an element strategically designed to move, it will naturally grab the user’s attention. Plus, it’s super fun.

The move toward more complex animated logos comes from a similar place as the tapered gradient logos trend: when you’re designing for screens, there’s a whole lot more you can do than when you’re designing for print. One of those things is detailed animation.

You’ll also see a ton of animated logos that have different versions for all the places they’re used, and that trend isn’t going to stop anytime soon. In fact, it’s just getting more popular in 2020 because as brands have more places to put their logos online and off, the more challenges they face of making a logo work on multiple platforms.

8. Daring typography

In 2020, we’re going to see a lot of logos that elevate text from just the words that support the image to the focal point themselves. Expect to see logos with funky, daring fonts that have personalities as vivid as the brands they represent.

Weird typography in logotypes is a big trend. There’s a great demand for these types of fonts nowadays because of the need to show the character of a brand and make it unique.

Goopanic described 2020’s personality-driven typography as “weird,” but you could also call it funky, crazy or daring. Think of it as typography that has a mind of its own. Instead of picking from a list of the same old standard fonts according to a client’s brand identity, logo designers are creating typefaces that are extraordinarily different from any fonts we’ve seen before.

There are lots of ways to play with typography, like distressing, inverting or mirroring. Even scattering the letters so the words don’t read linearly. Or using a font that looks like something else, like scales on a fish’s belly or pawprints in the snow. There isn’t one “right” way to do a funky font logo; the only thing to get right is to make sure it’s legible.

Ready for the top logo design trends of 2020?

New decade, new design trends. These logo trends are the ones that are kicking off a brand new era of design. Only time will tell where they all fall. And we can’t wait to see how they’ll all be used, subverted and reimagined in 2020 and beyond!